A combination, in a single program, of various management topics with concerns related to digital transformation.

A program that prepares professionals to manage the Marketing function in a 5.0 context, which is interactive, digital, customer-centric, and relational with multiple stakeholders.

The first specialization in Portugal to analyze and explore the concepts of Artificial Intelligence and Metaverse in Marketing.

The Master's Degree in Marketing and Technology is the first one-year program in Portugal that combines a tech-driven approach to marketing, to leverage the potential of technologies in business.

A program that delves into the use of data to guide marketing strategies, focusing on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

Training that delves into the topic of using data to guide marketing strategies with a focus on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

A cross-cutting view of the various components in the field of events with a focus on what is currently practiced and what the future of events may hold.

A program that prepares professionals to lead the retail market.