A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are integrated into, helping the Portuguese business community succeed in the new digital economy.

The Master's Degree in Marketing and Technology is the first one-year program in Portugal that combines a tech-driven approach to marketing, to leverage the potential of technologies in business.

A program that delves into the use of data to guide marketing strategies, focusing on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

A technology-based master's degree with a strong component of innovation and a focus on entrepreneurship development. The program is developed in partnership with IADE - Faculty of Design, Technology, and Communication.

A cross-cutting view of the various components in the field of events with a focus on what is currently practiced and what the future of events may hold.

An innovative and high-quality program in the areas of brand strategy, management, and communication (including Digital Branding, Technology, and Employer Branding).