A program that prepares professionals to manage the Marketing function in a 5.0 context, which is interactive, digital, customer-centric, and relational with multiple stakeholders.

The first specialization in Portugal to analyze and explore the concepts of Artificial Intelligence and Metaverse in Marketing.

The Master's Degree in Marketing and Technology is the first one-year program in Portugal that combines a tech-driven approach to marketing, to leverage the potential of technologies in business.

The training that prepares professionals to understand consumer behavior and motivations.

A cross-cutting view of the various components in the field of events with a focus on what is currently practiced and what the future of events may hold.

A program that prepares professionals to lead the retail market.