The Master's Degree in Marketing and Technology is the first one-year program in Portugal that combines a tech-driven approach to marketing, to leverage the potential of technologies in business.

An innovative and high-quality program in the areas of brand strategy, management, and communication (including Digital Branding, Technology, and Employer Branding).

A combination, in a single program, of various management topics with the concerns of digital transformation.

A program that prepares professionals to manage the Marketing function in a 5.0 context, which is interactive, digital, customer-centric, and relational with multiple stakeholders.

A program that prepares professionals with a solid practical understanding of concepts, terminology, and technologies of AI applied to Marketing.

A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are integrated into, helping the Portuguese business community succeed in the new digital economy.