The global bachelor’s degree in marketing is designed to meet the challenges of the disruptive and ever-changing global market environment and is fully taught in English.
It is future-oriented and internationally-minded, with fully digital content and an analytical focus. Our learning environment aims to enhance students' learning experiences with the support of a highly skilled team of professors with international experience and know-how. It also stimulates students' international experience, both within the classroom and by going abroad through international partnership programs, giving them a wide perspective of the professional market and employability.
The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies, including startups, small to medium-sized companies, and multinationals.
Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies, and digital marketing strategies.
Be whatever you want to be with a Global Bachelor in Marketing from IPAM!
Regardless of their nationality, the Faculty combines leading academics and industry experts, with a high level of international experience. Students can work with top marketing professionals and turn the acquired knowledge into marketing insights.
The chance to live a truly global experience with our international mobility programs in top universities, such as Pace University, Rider University, Dublin City University, Coventry University, École pratique des hautes études commerciales, ESIC and Shanghai Polytechnic University.
The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies including startups, small to medium-sized companies and multinationals.
Students will partner with global brands with international recognition in work projects and through internships. Companies working globally (PwC, Daymon Worldwide, Dr Spiller, Generis, SelPlus., European Spas Association, among others).
Access to Chartered Institute of Marketing (CIM) certification. CIM is the marketing community's and the world’s leading professional marketing body, with over 30,000 members worldwide.
IPAM, the Marketing Business School, has been leading Marketing education in Portugal for over 38 years.
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