Global Master in Marketing

The Global Master in Marketing is a unique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.

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Portugal

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StartLisbon: September 2024Porto: September 2023
LocationLisbonPorto
Dedication2 years | 4 Semesters
LanguageEnglish
Learning optionCampus-based

Are you ready to shape your future and start a global career?

The world is moving at a very fast pace, and modern business is increasingly global. The Global Master in Marketing is a unique and innovative program designed to empower you to lead the needs and trends of the global marketplace, providing you with the best cutting-edge tools and advanced Marketing strategies to create successful business visions.

The program provides you a unique international perspective to give you a competitive edge for your future career, being entirely taught in English and offering the possibility of having an international semester with renowned universities abroad. Our Faculty includes leading industry experts with a strong link to the market and a high level of international experience for a truly global learning environment.

The Global Master in Marketing stands out from other programs due to its focus on future trends and emerging technologies, with a solid emphasis on ethical and sustainable strategies. The philosophy behind this Master favours open knowledge and discovery-led learning, where all stakeholders contribute to the learning process. Furthermore, it is fostered a culture of immersive learning: putting theory into practice with live case studies, practical workshops, networking events and hands-on industry partnerships with reference international companies, which included in previous editions Nielsen, Feedzai, Accenture, PwC, Navigator and Whirlpool.

Upon completing this program, students will be equipped with the comprehensive knowledge, expertise, and skills needed to build a successful career in international settings.

Meet the needs and trends of the global marketplace!

Reasons to choose the Global Master in Marketing?

Marketing Strategies

Understand how international companies design and implement marketing strategies to create customer value and competitive advantages in the markets, in the context of increasingly sophisticated and demanding consumers, digital revolution and globalization.

Technology

Discover how technology can help to develop sustainable marketing practices, better understand consumer behaviour and plan marketing strategies.

Leading Academics

Study with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing.

Multicultural Environment

Experience a multicultural environment by interacting with people from different nationalities and backgrounds.

Working with Companies

Explore the future of marketing on a global scale, working with international companies on real-time projects.

Skills

Acquire comprehensive knowledge, expertise and skills needed to build a successful career in international settings.

Analytical Skills

Learn to combine sharp analytical skills with creativity to ensure products and services stand out in a global marketplace.

Marketing Research

Develop skills to conduct high-quality marketing research.

Reasons to choose a Master at IPAM

The Master's programs at IPAM allow you to develop the advanced skills you need to lead in the business world and create successful strategic visions in a constantly evolving environment. Through immersive learning with a strong connection to companies, IPAM Master's programs provide you with a unique opportunity to network with renowned professors and professionals with extensive business experience, and with companies through the realisation of real challenges and projects.

IPAM is the Marketing Business School where you will find a complete and innovative Educational Offer with programmes that allow you to specialise in the areas of Marketing, Business and Technology.

Study in Porto, Lisbon or 100% Online.

Add-ons

Cesim
Cesim Business Simulations
Cesim is the world's leading provider of multilingual, multidisciplinary business simulation games .
Use of the CESIM Simulator in the Global Marketing Simulator curricular unit.
SKF’s Global Graduate Programme
Partnership with IPAM Lisboa
Through a partnership with SKF, a global company with expertise in the development, design, and manufacture of bearings, seals, and lubrication systems, this Master provides a fast track to students who want to apply to SKF’s Global Graduate Programme. This 18-month program consists of a paid professional opportunity to work with the SKF team in different areas of the company through a cross-functional rotation system and the possibility to work in several countries. The Fast Track facilitates the recruitment and selection process as well as provides direct contact with SKF’s representatives. Acceptance to the SKF’s Global Graduate Programme is not assured though.

Companies that have already participated in this Master:

Companies working on a global scale:

Portugal

Lisbon
Lisbon is the capital and the largest city of Portugal. With over 20 centuries of History, this city located on the 7 hills has more than 500,000 inhabitants. It's also a vibrant city, and a great place to live with a safe and friendly environment.
Oporto
Porto, located in northern Portugal, is the second largest city in Portugal, the capital of the Porto District, and one of the Iberian Peninsula's major urban areas. It's also a city covered in history and good vibes and known for its rich culture, architecture and gastronomy.

Testimonials

The practical nature of this course, paired with the high degree of real-world insights from the professor's professional experiences allowed me to have the knowledge base that allowed me to secure an internship whilst I was undertaking the course. The internship turned into a full time job at the same company. I highly recommend the Global Masters in Marketing for those looking to get a mixture of practical and theoretical learning.
Jusob Rafique

Mozambique

Alumni of the Global Master in Marketing | IPAM Lisboa

Studying at IPAM is one of the best choices I've made when considering a Masters's Program. So far, the program is so thorough and the lecturers are quite helpful and encouraging. They guide us towards being more innovative in our business marketing approach and I can see the benefits already. I have no doubts about the bigger opportunities studying at IPAM will bring to me.
Mercy Ihekoronye

Nigeria

Global Master Marketing Student | IPAM Lisboa

At IPAM we usually work for real companies on real projects, so the most incredible experience that I had in IPAM was to present our ideas directly to the company and a few months later see our idea applied to the business.
Ana Galdino

Brazil

Global Master in Marketing Alumni | IPAM Lisboa

While being a part of the global marketing master’s program I started to think differently, and I do feel that my mind is now global oriented. This was accomplished by the design of the classes to push the boundaries of traditional marketing approaches and by the engagement in different challenges proposed by teachers. Actually, I am truly impressed by the quality of the lecturers and the number of successful professionals invited to the classes. All in all, this master's has provided me with new perspectives, opportunities, and the skills to support the upcoming challenges in pursuing success in international markets.
Ivan Zhila

Russia

Global Master Marketing Alumni | IPAM Porto

My collaboration at the Global Master in Marketing has been rewarding at many levels. We deal with state-of-the-art themes in a forward-thinking learning environment and enjoy the best possible conditions in terms of the space and technology at our service. Instead of “multitasking” along the semester, we focus in-depth on specific subjects, which has proven to be a highly efficient and effective learning strategy (exactly as it works in time management!) The students bring in a diversity of lived and professional experiences into the mix. All of this has boosted motivation, curiosity, and knowledge exchange. The GMM is not only about getting prepared for what their professional future may bring, but also about creating that future.
Jelena Savic

Serbia

Teacher at IPAM Porto

Open Applications for 23/24

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